Our research solutions help companies understand the market, optimise products, improve operations and communicate effectively.
Areas of expertise covering the entire business decision lifecycle.
Understand consumer behaviour, market dynamics and competitive trends for well-founded strategic decisions.
Test and refine products, concepts, packaging and pricing strategies before market launch.
Measure customer satisfaction, employee performance and service quality for operational excellence.
Test and optimise advertising campaigns, copy and brand communication for maximum impact.
Our expertise covers the most dynamic sectors of the Romanian economy.
The latest news from the research market and the Romanian economy.
Romanian consumers do not share a single healthcare system. They live within parallel “sects” of beliefs. Some may trust only…
Read moreRaportul publicat de Mercury Research, companie românească specializată în studii de piață, propune o analiză aprofundată a impactului inteligenței artificiale…
Read moreUn sondaj realizat în rândul tinerilor de 18–35 de ani arată cât de familiarizați sunt aceștia cu fondurile europene, politica…
Read moreResearch resources, explainers and practical materials for better market decisions.
Qualitative studies Compared with quantitative methodologies (CATI, CAPI, CAWI), the risks in qualitative studies are lower, because you get to…
Read moreCAWI Here are some risks you must pay attention to and how we avoid them: Risk: There is no respondent,…
Read moreCATI Here are some risks you must pay attention to and how we avoid them: Risk: Sample does not represent…
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We guarantee quality in all data collection methodologies, from quantitative to qualitative.
The most efficient way to get relevant market information — weekly omnibus research with optimised costs.
We cover all data collection methodologies: CATI, CAWI, CAPI, face-to-face interviews and focus groups.
Fieldwork ServicesInternational standards and membership in top professional organisations guarantee the quality of our research.
Quality Management System and Information Security — RINA SIMTEX certified.
Member of the European Society for Opinion and Market Research — international ethical standards.
International network of independent market research agencies.
Romanian Marketing Association.
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